Top 5 Indian Footwear Brands for African Wholesalers

Top 5 Indian Footwear Brands for African Wholesalers

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The African footwear industry is growing immensely, and with stylish, affordable, and durable shoes becoming popular in countries like Kenya, Nigeria, Uganda, and Somalia, wholesale purchasers look for efficient sellers who can supply in bulk. Indian footwear brands are accepting the challenge with the assistance of competitive prices, robust production capability, and fashion-driven designs that can meet diverse sets of buyers in Africa.

If you’re a footwear trader or wholesale buyer in Africa, this guide will help you discover five top Indian footwear brands that can grow your business, boost your profits, and supply you with products your customers will love.

Why Indian Shoe Brands Are Gaining Popularity in Africa

Before we proceed to the brands, let us understand why India is a country of choice for bulk footwear providers in Africa:

• Low-cost manufacturing: India’s manufacturing capacity and abundance of raw materials guarantee that costs are kept low.

• Quality and durability: Indian shoes are made to endure tough climates and heavy daily usage—ideal for African markets.

• Design variety: From school shoes and formal footwear to casual sandals and trendy sneakers, Indian brands offer wide product ranges.

• Export readiness: Many Indian companies are export-compliant and experienced in handling African markets.

• Cultural synergy: African and Indian consumer tastes tend to harmonize, most notably in color and durable materials.

“India’s footwear export industry grew 32.5% YoY in 2023, with African markets accounting for a significant chunk of new demand.”

— Council for Leather Exports, India

Now, here are the top five Indian shoe brands that you should search for in your retail or wholesale business.

1. Relaxo Footwears Ltd.

Relaxo is the largest and most reliable footwear company in India. Their labels, Sparx, Flite, and Bahamas, are already gaining momentum in African nations because of their low price and endurance.

Why Choose Relaxo?

• Product Range: Sandals, slippers, school shoes, sports shoes, and casuals.


• Monthly Production: More than 1.25 million pairs per day.


• Suitable: It’s suitable for supermarkets, schoolwear suppliers, and general retailers.


• Pricing: Very competitive for bulk orders.

Well-liked in Kenya, Uganda, Ghana, and Rwanda.

“Relaxo products are affordable and built for rugged use—perfect for local African markets.”

—Kenya Daily Nation Business Review

2. Liberty Shoes

Liberty Shoes has been operating in the market since 1954 and exports to more than 25 countries. With their persistent focus on comfort, quality, and innovation, Liberty Shoes is the favorite among bulk footwear brands suppliers in Africa.

What Makes Liberty Special?

• Brands: Fortune, Gliders, Senorita, Leap7x.


• Target Segments: Formal, casual, sports, and school shoes.


• Export Strength: Highly developed logistics infrastructure with African alliance.


• MOQ (Minimum Order Quantity): Medium to large business merchants have an elastic MOQ.

Popular in Nigeria, Tanzania, and South Africa.

Quote to Consider:

“Customers look for long-lasting value. Liberty’s shoes check both boxes—quality and affordability.”

— Footwear Exporters Association of India

3. Picasso Footwear—Your Go-To Footwear Partner in Africa

Picasso Footwear is quickly becoming an African traders’ and wholesalers’ favorite. Having its base in India and committed to exporting throughout Africa, Picasso specializes in providing bulk footwear that is fashionable, budget-friendly, and African-market-specific. Picasso is the brand of Nexgen Footwears Pvt. Ltd.

Why Picasso Footwear Is Ideal for You

• Export-Focused: Specifically structured for African traders in Kenya, Somalia, Ethiopia, and beyond.


• Category Range: Slippers, sandals, school shoes, daily wear, and custom bulk orders.


• Support: You get end-to-end export support, including documentation, logistics, and customer care.


• B2B Ready: Deals with wholesale purchasers, traders, and supermarket distributors.

Top Features:

• Bulk order customization available


• Low-cost pricing levels


• Direct exporter with short delivery times


• Wholesale/trader distribution available

“We understand Africa’s footwear needs because we design for your markets.”

— Picasso Footwear Team

If you need a trustworthy Indian footwear exporter that knows the African trade system, Picasso Footwear is a brand created just for you.

4. Lakhani Footwear

Lakhani Footwear is a top sports and lifestyle footwear manufacturer with a high focus on comfort and affordability. With their efficient operations and extensive factory facilities, they’re a reliable option for African importers.

Advantages of Working with Lakhani

• Product Lines: Joggers, sneakers, slippers, school shoes.


• Strength: Partnered with prominent Indian sportswear brands.


• Production Capacity: More than 55 million pairs per year.


• African Fit: Made with heavy-duty materials that can withstand high heat and heavy usage.

Ideal for: sports retailers, school shoe wholesalers, and lifestyle stores.

5. Action Shoes

Action has built a reputation over the years for offering rugged, all-around, and value-for-money footwear. Their massive production units allow them to complete bulk wholesale orders in an effective way.

Why Wholesalers Prefer Action

• Brand Range: School shoes, canvas shoes, flip-flops, lifestyle products.


• Footprint in Africa: Supplying East and West African distributors since the early 2000s.


• Durability: Made for tough wear and tear, best suited for rural and urban consumers.

“Action shoes have built-in longevity and value for money, a strong combo for African street markets.”

— East Africa Footwear Review Journal

African Markets and Their Footwear Needs

In order to be successful in the African wholesale shoe trade, knowledge of your home market is necessary. Below are a few insights:

• Kenya: High demand for school shoes, rubber sandals, and casuals. Import-friendly and fast-growing retail chains.


• Somalia: Preference for rugged sandals, slippers, and religious wear. Bulk buying is common through port cities like Mogadishu.


• Nigeria: Fashion-conscious market. Big demand for fashionable, branded footwear.


• South Sudan: The market prioritizes affordability and durability. Footwear like rubber boots, strong sandals, and school shoes is in demand due to tough terrain and limited local production.


• Djibouti: As a strategic port nation, Djibouti serves as a gateway for wholesale traders in the Horn of Africa. High demand for durable sandals and slippers suited for arid climates and working conditions.

Stat Alert:

“Africa’s footwear market is projected to grow at 5.9% CAGR through 2027, led by rising disposable incomes and increased urbanization.”

— Statista, 2024

Final Thoughts

If you’re an African footwear trader or wholesale buyer, Indian footwear brands offer a golden opportunity. With cost-effective pricing, reliable quality, and fast-growing export channels, now is the right time to connect with suppliers who understand your market needs.

Picasso Footwear excels among them with a streamlined, Africa-first strategy to shipping fashionable and durable shoes for day-to-day purposes. Whether you own a shop in Nairobi or a distribution center in Mogadishu or anywhere in Africa, the right supplier can bring your business a step ahead.

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